Monday, October 20, 2008

WTF, BROCCOLI? (UPDATED)

Edited to add:
An update to this post can be found here.


Okay, I know this isn't a recipe, but it's food related, and it's too funny to not share.

Now that we're settled in from our respective vacations, and enjoying the fall weather- Summer and I are getting back down to business. I was over at her place this morning photographing some tasty treats that will hopefully show up here later today, and she suddenly remembered this crazy broccoli package in her freezer she wanted to show me. She handed me the box and I studied it carefully, squinting, even allowing my eyes to blur, to try and see what I was missing. She pointed- "Do you see?" See what? I didn't see anything. Just broccoli. Her finger tapped on a certain part of the box and she urged me to look closer. "There- right there. Do you see it? I'm not going to tell you what it is if you don't see it." And then, it suddenly became clear to me. WHAT THE HELL?

It shouldn't be too hard to see here:

WTFBROCCOLI2

But if you're still not quite getting it, perhaps these macro shots will help:

WTFBROCCOLI3

WTFBROCCOLI

LITTLE TERRIFYING ECSTATIC FACES, HIDING IN THE TEENY TINY BROCCOLI BITS.

Uh, okay guys. Lay off the reefer, all right? We honestly can't imagine why they'd sneak this in- other than for laughs, but it's pretty darn funny. In case you're wondering, the brand was Cascadian Farm frozen broccoli. But, I shouldn't be surprised- we all know those Cascadians are wacky!

96 comments:

VeggieGirl said...

Holy goodness, that is FRIGHTENING - yet hilarious :-D

Wifey said...

A comment all the way from Australia: I'm jealous that you get little people in your brocolli! That is so cute and disturbing!
Love your blog by the way.

Karencilla said...

OMG hahaha I was scared at the beginning but you are so right it's so funny!

Jenn said...

Scary, but I'd like to have that as proof that subliminial messaging is real.:)

Jess said...

Oh I love it! I went to my freezer to check...but alas, not teeny tiny frightening ecstatic faces on my frozen raspberries...thanks for the big laugh!

Lynna said...

this is totally weird. thanks for the warning.

p.s.- i really enjoy reading your blog + just started my own (http://amourpetitgateau.blogspot.com/), only 2 posts so far but i'm working on it.

Fuzzy Izmit said...

OMG! That is terrifying! I wonder if they scream when you bite them....

snowdrop said...

Hahaha!!
I just linked over from etsy... That is too funny!!

Esi said...

This is giving me the LOLs big time!! That package is so freakin creepy!

Mara said...

Ha! Wow. You should send it to the photoshop disasters blog, even though it seems to be an intentional (and creepy) disaster.

Andre said...

now the question is will the sales of cascadian farms broccolli increase because of this? I wonder if it's some kind of weird subliminal message. Do almost imperceptible images of smiling faces increase the chances that you'll buy a product?

rica said...

This is a riot! I wonder how many more boxes of brocolli they'll sell now? I'm definitely going to be looking for one.

grey said...

Graphic designers often do that; they rely on people not noticing it. Those faces are probably the designer's friends or family, maybe coworkers. It's a bit of subversion of the corporate machine mixed with a call out to their friends (look! you're in a magazine!) (or in this case, on a box of frozen food).

I like it. It's like a game of Where's Waldo that takes up the entire world. It also tells a lot about just how little of the world around us we really see.

Also, this is exactly the kind of thing I was afraid would happen when we started radiating our produce.

aleta meadowlark said...

Whoah! You are much more observant than I!

Ashley said...

Hmm.. Okay, that's pretty disturbing... Hilarious, yes.. strange, you betcha!

Leann, Lake Champlain Chocolates said...

Anybody see the movie Soylent Green? But seriously, how fun to do something silly like that. You gotta make your job fun.

megrje said...

That is one of the weirdest things I've seen!

miznyc said...

That is both scary and hilarious. I will have to go to the grocery and see this up close!

Elle said...

I'll never look at broccoli the same way again.

A bit creepy, yet still funny!

j.cro said...

Now that I see that I too am thinking WTF??? I have that brand of frozen broccoli in my freezer and when I get home I'm going to inspect the box.

esquared said...

Let us know when Mother Mary or Jesus Christ starts appearing on these broccoli bits.

kittie said...

absolutely brilliant!

Jessica said...

This explains why my broccoli always screamed when I was a small child.

mwhybark said...

CASCADIAN GREEN IS PEOPLE

Is this a PNW=based brand? Because the second pic you posted bears a suspicious resemblance to Seattle mayor (and nationally well-regarded as a greenie) Greg Nickels.

zachhale said...

Holy crap awesomeness. You just made my month.

Bjoryx said...

Whaaaaaaaaaat!?

therealbartmannjohn said...

product placement photoshop job.

Savocado said...

this looks shopped!

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Shok said...

Congrats on the find!!!!!

That is quite food-larious!

Fat Free Milk said...

My asparagus-based pee whispers to me. Smelly whispers.

Josh said...

Wow! No way dude that is like WAY cool!

www.internet-privacy.pl.tc

Michael said...

Now Im scared to eat veggies... What do I eat since I dont eat meat?

Michelle said...

Packaging people get bored I suppose. Good find!

emily said...

CASCADIAN GREEN IS PEOPLE



Coffee...meet computer screen.

K said...

That is funny and scary. I agree with Jenn about subliminal messages. This also proves that I need to be more observant. I think I need to go check out the CF frozen broccoli today.

Vikram said...

yes, it isnt too hard to see the magic of photoshop

Peter Davis said...

Egads! It's straight out of Roger Corman's original movie, _Little Shop of Horrors_.

pfd, ideasgreatanddumb.com

Bad Fish said...

That is absolutely freakin' hilarious.

Ben said...

I'm sitting here by myself and I just laughed out loud...
It's creepy and funny at the same time.

optional said...

This hit digg.com

Jon said...

I have a can of Glade air freshener with a penis hidden amongst the flowers.

Nick Faber said...

This is why I buy organic broccoli. The only faces I get are those of little green worms.

pop said...

I've actually seen these in person before. Around 7 years ago, my friend and I were incredibly high and wandering the local Safeway looking for something to eat. My friend, who at the time was the head purchaser of organic foods for another grocery chain, excitedly dragged me over to the frozen foods aisle to show me packages of not only broccoli, but corn and other frozen items as well, with teeny tiny little faces 'shopped in to very inconspicuous places. My friend, who dealt with the company regularly, told me that they were the faces of employees and their children. I tripped my ass off. Months later, I would remember this experience while shopping with a new girlfriend. I dragged her over to show her the faces, but alas there were none to be found, and I was thought to be insane. I called my friend right there on the spot and he confirmed to me that the company had changed hands or management or something, and the little heads had stopped appearing.

Evan said...

anyone remember when coca-cola photoshopped naked chicks into the ice cubes in their vending machine images?


...crickets...


ok, that's just me. i was 13. and horny. sue me.

Leah the Super-Cool said...

Something else you didn't know about broccoli? It's extremely macho.

http://www.goats.com/forums/news/3259/

Mui said...

do not, I repeat, DO NOT show this to children ;)

uncouthheathen said...

that is so awesome...

Dina Cuomo said...

I am going shopping in the morning- have got to see this myself!

Nathan said...

Cascadian Farms is owned by a tobacco company. So is Muir Glen.

Apparently the tobacco companies buy food distributors in order to prevent publication of anti-smoking articles, and to force acceptance of tobacco ads, by magazines otherwise dependent on food advertising, and to fend off political dangers. Organic distributors make especially useful cover.

Facey's Leadership Initiative said...

soylent greens, anyone?

phillygirl said...

Wahahahahaha. That is hysterical! And brilliant ... like a packaging Easter Egg ;)

Christian said...

"Cascadian Farms is owned by a tobacco company. So is Muir Glen."

Uh, no. Both those brands are owned by General Mills.

sikegami said...

This is the weirdest thing I have ever seen....why????

Melissa said...

That's so funny, I'd never notice anything like that :)

meaganini said...

i am so tempted to photoshop my face into little tiny broccoli bits!

Taste said...

this is so bizarre but kind of cool at the same time.

heidi said...

Summer, you really have an eye for detail; the teeniest, tiniest details! How on earth did you first notice those faces?

Eddie said...

Funny stuff. It takes a graphic designer with serious balls to sneak something like that. Not a big deal at the time, but then someday someone notices the tiny faces in the broccoli and posts it on the internet and all of the sudden you lose your job or client.

electricspacegirl said...

It's people! Soylent green is people!

GreatNorthernTroll said...

Cascadian Broccoli Is Murder!!

Tasty, Nummy Murder!

mrsmouthy said...

I wonder if those "broccoli heads" get to put "broccoli head model" on their resume now?

I just found your blog through bread-and-butter and can't wait to read more!

mrsmouthy said...

I'm such an idiot. You ARE bread-and-butter. I meant I found your blog through good mom/bad mom. :)

Qualia Inverted said...

Uhmm.... That's ecoli people. First spinach, then tomatoes and jalapenos, now brocColi.

Hmmm, kind of makes sense now.

Scott Sanders said...

@Nathan - General Mills is a tobacco company? (That's who owns Cascadian and Muir Glen.)

Alexandre V. said...

Looks like the advertising team is working on 'subliminal messages' (again): something you glance at and don't pay enought attention to "see" it clearly, but your brain, nevertheless, catches the idea: happy faces = Brocolli(g) But all that subconsciously, since you don't really realize there was happy faces in the image at first place.

Alyssa said...

OMG why are there had on the broccoli????

Qualia Inverted said...

I'm sensing an ominously Orwellian theme going on here.

I love the Soylent Green nods, and the subliminal advertising references remind me of two classics from John Carpenter, They Live and Halloween III: Season of the Witch. Both having themes of hypnotic public programing, spread through mass media......("I must watch Colbert and Conan tonight")......Good thing it's just fiction, huh, G.O.?

But Broccoli could never be that sublime.
(It's just the graphic department expressing humor to cope with the mind numbing boredom of proofing pictures of produce on the plastic packaging for their frozen florets.)
Everyone knows that Artichokes are the most sublime vegetable.

Jessie said...

I came here by way of chron.com. That is so freaky, yet I know when I get home I'll be checking all my bags of frozen veggies!!

Jackie Kahn said...

Kitty said it well: Absolutely brilliant. YES! No one will lose a job over this. Look at all of us -- ChaChing ... Can an ad budget reach into our little worlds and get us to talk in detail, at length about this product. The name has been repeated more times than Bud at the Super Bowl ... and this is just one blog string. Back in the 60's those beautiful ice cubes that filled the glasses of booze in magazines. Did you ever study them? You missed some wonderful subliminal sex. Advertising is fun and outrageous ... and this is a whole new world and the rules are changes every day.

electricspacegirl said...

I think the face in the middle picture looks like Rachel Maddow. Help, Rachel's being held captive in a frozen vegetable factory!

inthekitchenwithz said...

Aaah, this is crazy! I will purchase Cascadian Farms from now on, just so these little people can keep my freezer safe.

Allen said...

Look up a book called The Clam-Plate Orgy by Wilson Bryan Key. Then you will be terrified.

The Logisitician said...

In many areas of the business AND political worlds, it's about what works most effectively. On a side story, one of my good friends who at one time in Los Angeles was a caterer, became a "food stylist." Apparently regular food, untouched-up and in its natural state, does not photograph very well. Consequently, it was her responsibility to "doctor" it up a tad before filming.

Qualia Inverted said...

First result:

http://www.amazon.com/Clam-Plate-Orgy-Subliminal-Techniques-Manipulating/dp/0451153766

You're right! The way it's presented in that photo is shocking!

Alicia Carrier said...

the logisitician- i disagree that food does not photograph well in its natural state. i don't doctor the food (or the photos afterward) that i shoot here, and i think it looks lovely. there are all kinds of stories about "food styling tricks" from using elmer's glue instead of milk to all sorts of things, but i think in this digital age, the vast majority of food photographers and stylists recognize that fresh, natural looking food is more appealing than the phony stuff of yesteryear.

macfixer said...

I wonder if it's a form of watermarking for the image of broccoli -- maybe it's to prevent other frozenbroccoli makers from stealing their carefully crafted photo?

Sounds crazy, but they do it all the time with dictionaries. They put fake words in to prevent other dicitonary makers from copying their stuff wholesale (http://www.boingboing.net/2005/10/25/hunting-for-fake-wor.html).

The graphic designer stuck, say, his family into the photograph -- then if he sees Green Giant using his family's faces, he can sue them for stealing his image.

Now, if you'll excuse me, I'm going to put onmy tinfoil hat.

//k

Antonio Tahhan said...

wow, that is so creepy!! for some reason it reminded me of the crazy old people laughing in the movie mulholland drive

Amy said...

Maybe it isn't photoshopped. What if when you steam them, they scream?

LiteralDan said...

Is it bad that I now have an uncontrollable urge to eat piping-hot faces doused in melted cheddar cheese?

Joy said...

hahaha, so weird! i love it!!

Dancing Gecko said...

Absolutely brilliant! I also found something in a veg when I enlarged a photo for my veg box blog . . . You can find the photo of it here: http://dancinggecko.wordpress.com
in the post called 'October 18th Veg Box'.

I love broccoli and I really love this photo. I used to work with designers who were always trying to get away with adding mini surprises in their work and sometimes they got away with it.

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Rosemary West said...

I will never look at frozen food the same way again. In fact, I may never look at frozen food again, ever.

ONE EIGHT KEVIN!!! said...

Hi this is Kevin from New Seasons and I sold you the broccoli the other day! Small world.

HangryPants said...

Oh my god! Hilarious and strange. I thought the Jolly Green Giant was the only man on my broccoli box!

Chef Juke said...

Apparently Cascadian Farms has agreed to stop putting faces on their broccoli:

http://adage.com/adages/post?article_id=132106

Erin said...

Holy goodness! I have to go buy some now.

Jeff G said...

Soylent Broccoli, now taking the market by storm! No one can figure out why it tastes "Sooo Good".

C said...

This is one of the funniest "Where's Waldo" ever! I linked over from Woot's Shirt of the Day. (http://shirt.woot.com/) I'll be keeping tabs on your blog as I too, LOVE food.

Studiothink said...

this is hee-larious. love it! ah, food. isn't it a marvelous thing.

Jay Michael Harden said...

I think one of them is George Bush Sr.!!! Ohh noooooo....Hope all is well in Portland!! I miss it...peace and love Jay

Deb said...

I'm now slightly worried about the fact that my guinea pig loves broccoli so much...

Melissa said...

Wow, impressive that you spotted those faces. It makes me wonder what Cascadian Farms is up to?! LOL.

Matt said...

Who's the one that needs to lay off the reefer? You're the one who was staring at a package of broccoli.

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